The role of coordinated marketing-operations strategy in services : implications for managerial decisions and execution
Year of publication: |
2014
|
---|---|
Authors: | Dixon, Michael ; Karniouchina, Ekaterina V. ; Rhee, Bo van der ; Verma, Rohit ; Victorino, Liana |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 25.2014, 2, p. 275-294
|
Subject: | Service operations | Service marketing | Services management | Produktionswirtschaft | Production management | Marketing | USA | United States | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Dienstleistungsmanagement | Service management | Theorie | Theory |
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