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subject:"Service industry"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of service management"
~isPartOf:"Journal of service research"
~person:"Karniouchina, Ekaterina V."
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Services"
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Journal of service management
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The role of coordinated marketing-operations strategy in services : implications for managerial decisions and execution
Dixon, Michael
;
Karniouchina, Ekaterina V.
;
Rhee, Bo van der
- In:
Journal of service management
25
(
2014
)
2
,
pp. 275-294
Persistent link: https://www.econbiz.de/10010343465
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