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subject:"Service industry"
~isPartOf:"South Asian journal of management : SAJM"
~person:"Akaka, Melissa Archpru"
~person:"De Chernatony, Leslie"
~person:"Khan, Kalim"
~person:"Sichtmann, Christina"
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Service industry
Beauty service
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Brand
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Consumer behaviour
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Akaka, Melissa Archpru
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Khan, Kalim
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South Asian journal of management : SAJM
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European journal of marketing : EJM
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Information systems and e-business management : ISeB
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International journal of internet marketing and advertising : IJIMA
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Metamorphosis : a journal of management research
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Neue Herausforderungen an das Dienstleistungsmarketing
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The "beauty" of ingredients : influence of ingredient branding on service purchase decision
Panwar, Tapish
;
Khan, Kalim
- In:
South Asian journal of management : SAJM
29
(
2022
)
1
,
pp. 106-133
Persistent link: https://www.econbiz.de/10013326842
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