The "beauty" of ingredients : influence of ingredient branding on service purchase decision
Year of publication: |
2022
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Authors: | Panwar, Tapish ; Khan, Kalim |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 29.2022, 1, p. 106-133
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Subject: | Beauty service | Ingredients | Ingredient branding | Salon branding | Service Branding | Service marketing | Markenführung | Brand management | Markenartikel | Brand | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
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