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subject:"Social values"
~isPartOf:"International marketing review"
~isPartOf:"Journal of international consumer marketing"
~person:"Zhang, Mengxia"
~subject:"Cross-cultural management"
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Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia
;
Chebat, Jean-Charles
;
Zourrig, Haithem
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
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