Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Year of publication: |
2012
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Authors: | Zhang, Mengxia ; Chebat, Jean-Charles ; Zourrig, Haithem |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 5, p. 304-319
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Subject: | culture | Chinese consumers | Hofstede | Schwartz | attitude toward luxury | China | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Soziale Werte | Social values | Kulturelle Identität | Cultural identity | Luxusgüter | Luxury goods | Kultur | Culture |
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