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subject:"South Korea"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Kundenzufriedenheit"
~subject:"Mobile business"
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South Korea
Kundenzufriedenheit
Mobile business
Mobile Anwendung
4
Mobile Business
4
Mobile application
4
Mobile communications
3
Mobilkommunikation
3
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
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Online-Marketing
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Advertising
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Apps
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Arbeitsmobilität
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Beziehungsmarketing
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Customer engagement
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Customer integration
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Game theory
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Mobile
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Mobile Marketing
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Mobile app
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Mobile app adoption
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Mobile apps
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Appel, Gil
1
Aravindakshan, Ashwin
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Cui, Xuebin
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Dinner, Isaac M.
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Heerde, Harald J. van
1
Libai, Barak
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Muller, Eitan
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Neslin, Scott A.
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Rubel, Olivier
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Rutz, Oliver J.
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Shachar, Ron
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Sun, Xiaochi
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Sun, Yacheng
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
19
Journal of business research : JBR
13
Technological forecasting & social change : an international journal
10
Information systems research : ISR
9
International journal of business information systems : IJBIS
9
Apps management and e-commerce transactions in real-time
5
International journal of retail and distribution management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing intelligence & planning
5
Electronic commerce research
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Information systems and e-business management : ISeB
4
Journal of hospitality and tourism insights
4
Journal of internet commerce
4
Journal of marketing
4
Management information systems : mis quarterly
4
Psychology & marketing
4
SpringerLink / Bücher
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Tourism management perspectives : TMP
4
Cogent business & management
3
International journal of business innovation and research
3
International journal of consumer studies
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic business
3
International journal of technology marketing : IJTMkt
3
Journal of electronic commerce research : JECR
3
Journal of global marketing
3
Journal of management information systems : JMIS
3
Premier reference source
3
The international journal of bank marketing : IJBM
3
The international review of retail, distribution and consumer research
3
Advances in e-business research (AEBR) book series
2
Business horizons
2
Economic research
2
Forum Marketing
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of bank marketing
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ECONIS (ZBW)
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1
Understanding the sequential interdependence of mobile app adoption within and across categories
Sun, Xiaochi
;
Cui, Xuebin
;
Sun, Yacheng
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 659-678
Persistent link: https://www.econbiz.de/10014383233
Saved in:
2
On the monetization of mobile apps
Appel, Gil
;
Libai, Barak
;
Muller, Eitan
;
Shachar, Ron
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012288648
Saved in:
3
Measuring and forecasting mobile game app engagement
Rutz, Oliver J.
;
Aravindakshan, Ashwin
;
Rubel, Olivier
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012063318
Saved in:
4
Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van
;
Dinner, Isaac M.
;
Neslin, Scott A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
Saved in:
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