On the monetization of mobile apps
Gil Appel, Barak Libai, Eitan Muller, Ron Shachar
| Year of publication: |
2020
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|---|---|
| Authors: | Appel, Gil ; Libai, Barak ; Muller, Eitan ; Shachar, Ron |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 1, p. 93-107
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| Subject: | Advertising | Freemium | Mobile apps | Online strategy | Pricing | Retention | Satiation | Arbeitsmobilität | Labour mobility | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Werbung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2019.07.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288648