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subject:"Soziales Netzwerk"
~person:"Hernández-García, Ángel"
~subject:"E-Mail"
~subject:"Telemarketing"
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Soziales Netzwerk
E-Mail
Telemarketing
E-mail
3
E-mail marketing
2
Internet marketing
2
National culture
2
Nationalkultur
2
Online-Marketing
2
Advertising effects
1
Attention
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Click effectiveness
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Click-through rate
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Comparison
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Corporate culture
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Cultural identity
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Culture
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Digital marketing
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Effectiveness
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International marketing
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Internationales Marketing
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Open rate
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Perception
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Hernández-García, Ángel
Becker, Lars
8
Schwarz, Torsten
7
Beshears, John
5
Choi, James J.
5
Fritz, Wolfgang
5
Madrian, Brigitte C.
5
Milkman, Katherine L.
5
Avery, Christopher
4
Chaipornkaew, Piyanuch
4
Chintagunta, Pradeep K.
4
Coussement, Kristof
4
Dimitri, Nicola
4
Duscha, Andreas
4
Hampel, Stefan
4
Hurwitz, Michael
4
Matejcek, Karina
4
McAleer, Michael
4
Oreopoulos, Philip
4
Petronijevic, Uros
4
Prexawanprasut, Takorn
4
Van den Poel, Dirk
4
Belkin, Liuba Y.
3
Blanpain, Roger
3
Castleman, Benjamin L.
3
Chaparro-Peláez, Julián
3
Clement, Michel
3
Dulleck, Uwe
3
Hartemo, Mari
3
Hudetz, Kai
3
Kim, Chai K.
3
Kreutzer, Ralf T.
3
Kumar, Ashish
3
Laibson, David
3
Meredith, Marc
3
Morimoto, Mariko
3
Page, Lindsay C.
3
Papies, Dominik
3
Serenko, Alexander
3
Turel, Ofir
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Technological forecasting & social change : an international journal
2
Review of managerial science : RMS
1
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ECONIS (ZBW)
3
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May I have your attention, please? : an investigation on opening effectiveness in e-mail marketing
Chaparro-Peláez, Julián
;
Hernández-García, Ángel
; …
- In:
Review of managerial science : RMS
16
(
2022
)
7
,
pp. 2261-2284
Persistent link: https://www.econbiz.de/10013457820
Saved in:
2
Influence of cultural dimensions on promotional e-mail effectiveness
Lorente-Páramo, Ángel J.
;
Hernández-García, Ángel
; …
- In:
Technological forecasting & social change : an …
150
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012228953
Saved in:
3
How to improve e-mail click-through rates : a national culture approach
Lorente-Páramo, Ángel J.
;
Chaparro-Peláez, Julián
; …
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012533628
Saved in:
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