Influence of cultural dimensions on promotional e-mail effectiveness
Year of publication: |
2020
|
---|---|
Authors: | Lorente-Páramo, Ángel J. ; Hernández-García, Ángel ; Chaparro-Peláez, Julián |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 150.2020, p. 1-13
|
Subject: | E-Mail | E-mail | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Unternehmenskultur | Corporate culture | Verkaufsförderung | Sales promotion | Kultur | Culture | Internationales Marketing | International marketing |
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