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subject:"Sozialpolitik"
~person:"Lee, Younghwa"
~person:"Li, Yexin Jessica"
~subject:"Altruismus"
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Search: subject_exact:"Karitative Organisation"
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Sozialpolitik
Altruismus
Altruism
4
Charitable organization
4
Charity
4
Fundraising
4
Gemeinnützige Organisation
4
Wohltätigkeit
4
Advertising effects
3
Nonprofit marketing
3
Nonprofit-Marketing
3
Werbewirkung
3
Advertising
2
Consumer behaviour
2
Experiment
2
Konsumentenverhalten
2
Werbung
2
charity advertising
2
Anreiz
1
Behaviour
1
Charity appeals
1
Color psychology
1
Donations
1
Eigeninteresse
1
Emotion
1
Emotions
1
Feldforschung
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Field research
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Gerechtigkeit
1
Ideologie
1
Ideology
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Incentives
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Justice
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Nonprofit organization
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Nonprofit-Organisation
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Prosocial behavior
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Psychology of advertising
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Self-interest
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Social Marketing
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Lee, Younghwa
Li, Yexin Jessica
Arnold, Ulli
4
Maelicke, Bernd
4
Soetevent, Adriaan R.
4
Adena, Maja
3
Alizade, Jeyhun
3
Bohner, Frauke
3
Chapman, Cassandra M.
3
Fong, Christina M.
3
Grossman, Philip Johnson
3
Harke, Julian
3
Jones, Kristy
3
Knowles, Stephen Mark
3
Louis, Winnifred R.
3
Masser, Barbara M.
3
Mesters, Fabio
3
Thomas, M. Kathleen
3
Yoon, Sukki
3
Bae, Mikyeung
2
Bracha, Anat
2
Buestrich, Michael
2
Chao, Matthew
2
Chlaß, Nadine
2
Choi, Jungsil
2
Dobelstein, Andrew W.
2
Eckel, Catherine C.
2
Erlandsson, Arvid
2
Evers, Adalbert
2
Exley, Christine L.
2
Ferreira Neto, Amir B.
2
Fisher, Geoffrey
2
Fosgaard, Toke Reinholt
2
Gangadharan, Lata
2
Hyánek, Vladimír
2
Indriani, Esmeralda
2
Kasri, Rahmatina Awaliah
2
Lim, Aaron
2
Luccasen, R. Andrew, III
2
Luttmer, Erzo F. P.
2
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International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
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ECONIS (ZBW)
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1
Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
Saved in:
2
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
3
Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Yin, Bingqing Miranda
;
Li, Yexin Jessica
;
Singh, Surendra N.
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012309678
Saved in:
4
How liberals and conservatives respond to equality-based and proportionality-based rewards in charity advertising
Lee, Younghwa
;
Yoon, Sukki
;
Lee, Young Woo
;
Stafford, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 108-118
Persistent link: https://www.econbiz.de/10012016478
Saved in:
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