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subject:"Spain"
~person:"De Chernatony, Leslie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Multi-volume publication"
~type_genre:"Statistics"
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Spain
Großbritannien
7
United Kingdom
7
Brand management
3
Markenführung
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2
Brand image
2
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2
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De Chernatony, Leslie
Guisán, María-Carmen
6
Edwards, Tony
5
Costa-Font, Joan
4
Gadea, María Dolores
4
Marginson, Paul
4
Sabaté Sort, Marcela
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Martínez Bobillo, Alfredo
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Martínez Lucio, Miguel
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Vizek, Maruška
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Bátiz-Lazo, Bernardo
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Caselli, Paola
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Cuenca Esteban, Javier
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Dekimpe, Marnik G.
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Deleersnyder, Barbara
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Doménech, Rafael
2
Ferner, Anthony
2
Ferruz Agudo, Luis
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Fonfría, Antonio
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Frías, Dolores M.
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García Mainar, Inmaculada
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Girardone, Claudia
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Gori, Cristiano
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Hirschhausen, Christian R. von
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Jurado Sánchez, José
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Kvaal, Erlend
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Ledesma-Rodríguez, Francisco José
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The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
2
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The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
2
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
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