Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Year of publication: |
2013
|
---|---|
Authors: | Bravo, Rafael ; De Chernatony, Leslie ; Matute, Jorge ; Pina, José M. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 7, p. 533-557
|
Subject: | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Website | Bank | Vergleich | Comparison | Spanien | Spain | Großbritannien | United Kingdom |
-
Diversity and inclusion branding : a five-country comparison of corporate websites
Jonsen, Karsten, (2021)
-
Lauritsen, Britt Denise, (2015)
-
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael, (2016)
- More ...
-
Bravo, Rafael, (2012)
-
Bravo, Rafael, (2012)
-
Communicating Spanish banks' identities: the role of websites
Bravo, Rafael, (2012)
- More ...