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subject:"Sponsorship"
~subject:"Sportmarketing"
~type:"article"
~type_genre:"Book section"
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Die Ökonomie des Sports in den Medien
5
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
3
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
3
Vom Strand zum Green : eine sportökonomische Analyse ausgewählter Trend- und Exklusivsportarten
3
Entrepreneurial Innovation : Strategy and Competition Aspects
2
Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
2
Managing sport business : an introduction
2
Sport and tourism : strategies to develop tourist destinations
2
Sport marketing in a global environment : strategic perspectives
2
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2
Advances in sports economics
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
De Gruyter handbook of media economics
1
Die Sportbranche : Wachstum - Wettbewerb - Wirtschaftlichkeit
1
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
1
Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Happiness management : a lighthouse for social wellbeing, creativity and sustainability
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Interdisciplinary management research XVI ; 1
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
1
Perspektiven des Dienstleistungsmanagements : aus Sicht von Forschung und Praxis
1
Research handbook of employment relations in sport
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Schwerpunkt: Sportökonomik : Besprechungen, Berichte, Diskussionen
1
Smart analytics, artificial intelligence and sustainable performance management in a global digitalised economy : Part B
1
Sport und Sportgroßveranstaltungen in Europa - zwischen Zentralstaat und Regionen
1
Strategies in failure management : scientific insights, case studies and tools
1
Strategies in sports marketing : technologies and emerging trends
1
Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
1
The business of sport management
1
The economics of sport and the media
1
Unternehmensführung : State of the art und Entwicklungsperspektiven ; [die Herausgeberinnen nehmen nun den 65. Geburtstag von Richard Hammer zum Anlass, mit dieser Festschrift ihre Wertschätzung gegenüber dem Jubilar zum Ausdruck zu bringen]
1
Zur Ökonomik der Rechte bei Sportveranstaltungen
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1
Global sports media rights market
Evens, Tom
- In:
De Gruyter handbook of media economics
,
(pp. 267-278)
.
2024
Persistent link: https://www.econbiz.de/10014538902
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2
Brand love as a trigger of sport tourism : a study in Portuguese football
Peixoto, Ana João
;
Santos, Vasco
;
Sousa, Bruno
- In:
Sport and tourism : strategies to develop tourist …
,
(pp. 23-39)
.
2023
Persistent link: https://www.econbiz.de/10014368652
Saved in:
3
Sport venues as sport tourism destinations : examining a dynamic multilinked leisure proposal
Vrondou, Ourania P.
- In:
Sport and tourism : strategies to develop tourist …
,
(pp. 211-227)
.
2023
Persistent link: https://www.econbiz.de/10014369463
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4
A study on twitter sentiment analysis in Tokyo 2020 Olympic
Veerasamy, Senthil
;
Goswami, Susobhan
- In:
Smart analytics, artificial intelligence and …
,
(pp. 233-242)
.
2023
Persistent link: https://www.econbiz.de/10014321522
Saved in:
5
Sporting resilience during Covid-19 : the value co-creation process on sport live-streaming platforms
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
;
Zhang, Sining
- In:
Supply Chain Risk and Innovation Management in "The …
,
(pp. 62-71)
.
2022
Persistent link: https://www.econbiz.de/10013273617
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6
The economics of sports betting and sports betting in economics
Corral Cuervo, Julio del
;
Gomez-Gonzalez, Carlos
- In:
Advances in sports economics
,
(pp. 197-211)
.
2022
Persistent link: https://www.econbiz.de/10013190299
Saved in:
7
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
8
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
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9
Marketing strategies for reaching Iranian older adults : a social network based on physical activity promotion
Keshkar, Sara
;
Mohammadi, Zahra
- In:
Sport marketing in a global environment : strategic …
,
(pp. 14-33)
.
2022
Persistent link: https://www.econbiz.de/10013475208
Saved in:
10
Resource mobilization for sport activities in Tanzanian secondary schools : application of strategic internal marketing
Simwanza, Alfa
;
Mabagala, Stephen
- In:
Sport marketing in a global environment : strategic …
,
(pp. 258-270)
.
2022
Persistent link: https://www.econbiz.de/10013475301
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