Brand love as a trigger of sport tourism : a study in Portuguese football
Year of publication: |
2023
|
---|---|
Authors: | Peixoto, Ana João ; Santos, Vasco ; Sousa, Bruno |
Published in: |
Sport and tourism : strategies to develop tourist destinations. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-83753-242-1. - 2023, p. 23-39
|
Subject: | Sport | Sports | Tourismus | Tourism | Portugal | Fußball | Football | Profisport | Professional sports | Markenführung | Brand management | Sportmarketing | Sports marketing |
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