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subject:"Sport event"
~isPartOf:"International journal of forecasting"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Großveranstaltung"
~subject:"Profisport"
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Search: subject_exact:"Sportereignis"
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Sport event
Großveranstaltung
Profisport
Sportveranstaltung
177
Sportmarketing
78
Sports marketing
78
Professional sports
64
Sport
62
Sports
62
Consumer behaviour
54
Konsumentenverhalten
54
USA
42
United States
42
Football
34
Fußball
34
Sponsoring
24
Sponsorship
24
Big event
18
Motivation
18
Sport organization
16
Sportorganisation
16
Ball game
14
Ballsport
14
Brand image
13
Markenimage
13
Sport policy
12
Sportpolitik
12
Welt
12
World
12
Brand management
11
Jugendliche
11
Markenführung
11
Social Web
11
Social web
11
Youth
11
Advertising effects
10
Forecasting model
10
Prognoseverfahren
10
Werbewirkung
10
Event marketing
9
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49
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1
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172
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5
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177
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177
Collection of articles of several authors
5
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5
Case study
3
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3
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English
177
Author
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O'Reilly, Norm
7
Popp, Nels
6
Shapiro, Stephen L.
5
Nadeau, John
4
Pedersen, Paul M.
4
Simmons, Jason M.
4
Strittmatter, Anna-Maria
4
Séguin, Benoit
4
Armenakyan, Anahit
3
Desbordes, Michel
3
Funk, Daniel C.
3
Greenwell, T. Christopher
3
Heslop, Louise A.
3
Houlihan, Barrie
3
Kim, Jeeyoon
3
Kim, Yu Kyoum
3
Lee, Joon Sung
3
Lim, Choong Hoon
3
Lu, Irene R. R.
3
Naraine, Michael L.
3
Parent, Milena M.
3
Pegoraro, Ann
3
Rocha, Claudio
3
Trail, Galen T.
3
Abeza, Gashaw
2
Anderson, Dean F.
2
Baker, Thomas A., III.
2
Ballouli, Khalid
2
Braunstein-Minkove, Jessica R.
2
Brownlee, Eric
2
Byon, Kevin K.
2
Chan-Olmsted, Sylvia M.
2
Clavio, Galen
2
Dickson, Geoff
2
Dodds, Mark A.
2
Drayer, Joris
2
Dwyer, Brendan
2
Ellis, Dana
2
Ferrand, Alain
2
Gee, Sarah
2
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Published in...
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International journal of forecasting
International journal of sport management and marketing : IJSMM
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
115
European Sport management quarterly : ESMQ
108
Journal of sport management : the official journal of the North American Society of Sport Management
97
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
International journal of event and festival management
24
Hamburg contemporary economic discussions
23
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
Journal of advertising research
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
African journal of business and economic research : AJBER
8
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Springer eBook Collection
7
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ECONIS (ZBW)
177
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177
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1
Forecasting football match results using a player rating based model
Holmes, Benjamin
;
McHale, Ian
- In:
International journal of forecasting
40
(
2024
)
1
,
pp. 302-312
Persistent link: https://www.econbiz.de/10014450272
Saved in:
2
Making sense of stimuli-local image fit in the sport venue : mediating effects of sense of home and touristic experience on local and visiting spectators
Hwang, Yongjin
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10014519144
Saved in:
3
Gender equity in sponsor decision-making : a quantitative investigation of sponsor retention for women's sport sponsorship
Jensen, Jonathan A.
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
1
,
pp. 16-31
Persistent link: https://www.econbiz.de/10014519139
Saved in:
4
"If there is no football, then we have nothing to discuss" : a phenomenological study on football fandom and COVID-19 pandemic
Glebova, Ekaterina
;
Zare, Fateme
;
Desbordes, Michel
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10014428298
Saved in:
5
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
6
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
7
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
8
Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees
Kim, Ari
;
Braunstein-Minkove, Jessica R.
;
Choi, Moonhoon
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10014311057
Saved in:
9
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
10
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games
Choi, Kyu Ha
;
Ellis, Dana
;
Leopkey, Becca
;
Byun, Jinsu
; …
- In:
International journal of sport management and marketing …
22
(
2022
)
1/2
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012990281
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