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subject:"Strategic management"
~accessRights:"free"
~isPartOf:"The TQM journal : the international review of organizational improvement"
~person:"Andries, Petra"
~person:"Berguiga, Imène"
~person:"Franco, Mário"
~person:"Müller, Elisabeth"
~person:"Pencarelli, Tonino"
~subject:"Business services"
~subject:"Entrepreneurship approach"
~subject:"Industrial research"
~subject:"Kfz-Industrie"
~subject:"SMEs"
~subject:"Unternehmenskooperation"
~subject:"organizational innovation"
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Search: subject_exact:"Small and medium-sized enterprises"
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Strategic management
Business services
Entrepreneurship approach
Industrial research
Kfz-Industrie
SMEs
Unternehmenskooperation
organizational innovation
KMU
3
SME
3
Digitalisierung
2
Digitization
2
Internet marketing
2
Italien
2
Italy
2
Online-Marketing
2
Reisevermittler
2
Travel agencies
2
Travel agency
2
Beziehungsmarketing
1
Consumer behaviour
1
Coronavirus
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Covid-19 pandemic
1
Customer experience
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Customer interaction
1
Customer value
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Digital marketing
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Digital transformation
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Digitalization
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Einzelhandel
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Holiday behaviour
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ICT
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In-store technologies
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Information technology
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Informationstechnik
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Innovation adoption
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Innovationsakzeptanz
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Konsumentenverhalten
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Kundenwert
1
Ladengestaltung
1
Marketing activities
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Retail trade
1
Social Web
1
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Andries, Petra
Berguiga, Imène
Franco, Mário
Müller, Elisabeth
Pencarelli, Tonino
Dini, Mauro
2
Splendiani, Simone
2
Bravi, Laura
1
Camillo, Furio
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Conti, Emanuela
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Rivetti, Francesca
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The TQM journal : the international review of organizational improvement
ZEW discussion papers
9
Series of ERUDITE working papers
5
Discussion paper
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Piccola impresa : rivista internazionale di studi e ricerche
2
ZEW - Centre for European Economic Research Discussion Paper
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ECONIS (ZBW)
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The impact of digitalization on marketing activities in manufacturing companies
Conti, Emanuela
;
Camillo, Furio
;
Pencarelli, Tonino
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 59-82
Persistent link: https://www.econbiz.de/10014460338
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2
Exploring usage, expected benefits and perceived usefulness of social media in travel agencies : an empirical investigation in Italy
Splendiani, Simone
;
Dini, Mauro
;
Rivetti, Francesca
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
9
,
pp. 83-106
Persistent link: https://www.econbiz.de/10014460339
Saved in:
3
In-store technologies to improve customer experience and interaction : an exploratory investigation in Italian travel agencies
Dini, Mauro
;
Splendiani, Simone
;
Bravi, Laura
; …
- In:
The TQM journal : the international review of …
34
(
2022
)
7
,
pp. 94-114
Persistent link: https://www.econbiz.de/10013537703
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