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subject:"Strategic management"
~isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"Arbeitspapiere / Institut für Marketing, European Business School"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Consumer behaviour"
~subject:"Werbepsychologie"
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Strategic management
Consumer behaviour
Werbepsychologie
Selling
16
Verkauf
16
Konsumentenverhalten
6
Salespeople
5
Verkaufspersonal
5
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
3
Preismanagement
3
Pricing strategy
3
Supplier relationship management
3
Absatz
2
Bundling strategy
2
Einzelhandel
2
Internet marketing
2
Leistungsbündel
2
Negotiation techniques
2
Online-Marketing
2
Personal selling
2
Preisdifferenzierung
2
Price discrimination
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Retail trade
2
Sales
2
Sales promotion
2
Theorie
2
Theory
2
Verhandlungstechnik
2
Verkaufsförderung
2
Advance selling
1
Advertising
1
Advertising effects
1
Amazon
1
Außendienst
1
B2B services marketing
1
Behavioral Accounting
1
Behavioral accounting
1
Beziehungsmarketing
1
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Bruhn, Manfred
1
Chou, Hsuan-Yi
1
Lee, Ju-Yeon
1
Liu, Hsin-Hsien
1
Maier, Erik
1
Palmatier, Robert W.
1
Sridhar, Shrihari
1
Stöhr, Anja
1
Teunter, Ruud H.
1
Wieringa, Jaap E.
1
Wu, Meng
1
Zhu, Stuart X.
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
Arbeitspapiere / Institut für Marketing, European Business School
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Industrial marketing management : the international journal for industrial and high-tech firms
12
The journal of personal selling & sales management : JPSSM
11
Journal of retailing and consumer services
8
Journal of the Academy of Marketing Science
8
Journal of strategic marketing
6
Journal of personal selling & sales management
5
Journal of retailing
5
The journal of business & industrial marketing
5
Information systems research : ISR
4
Journal of business research : JBR
4
Journal of marketing
4
Asia Pacific journal of marketing and logistics
3
Europäische Hochschulschriften / 5
3
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
3
Psychology & marketing
3
The Oxford handbook of strategic sales and sales management
3
Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
2
Discussion papers / CEPR
2
European journal of marketing
2
Gabler Research / Unternehmensführung und Marketing
2
International journal of industrial organization
2
International journal of retail & distribution management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing education : JME
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Strategic sales and strategic marketing
2
A TarcherPerigee book
1
Analytical modeling research in fashion business
1
Asian journal of management cases
1
Asian journal of management science and applications : AJMSA
1
Aus- & Weiterbildung / Beruf & Karriere
1
Beiträge zur Verhaltensforschung
1
Boston Univ. School of Law, Law and Economics Research Paper
1
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ECONIS (ZBW)
6
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1
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
2
Online marketing : when to offer a refund for advanced sales
Wu, Meng
;
Teunter, Ruud H.
;
Zhu, Stuart X.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 471-491
Persistent link: https://www.econbiz.de/10012134273
Saved in:
3
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
4
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
Saved in:
5
Olfaktorische Stimulation am PoS
Stöhr, Anja
-
1995
Persistent link: https://www.econbiz.de/10000918486
Saved in:
6
Der Informationswert von Beschwerden für Marketingentscheidungen
Bruhn, Manfred
-
1986
Persistent link: https://www.econbiz.de/10013409364
Saved in:
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