The effect of firms' structural designs on advertising and personal selling returns
Ju-Yeon Lee, Shrihari Sridhar, Robert W. Palmatier
| Year of publication: |
March 2017
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|---|---|
| Authors: | Lee, Ju-Yeon ; Sridhar, Shrihari ; Palmatier, Robert W. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 173-193
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| Subject: | Structural marketing | Customer-centric structures | Advertising | Personal selling | Promotional mix elasticity | Werbung | Werbewirkung | Advertising effects | Verkaufsförderung | Sales promotion | Direktmarketing | Direct marketing | Konsumentenverhalten | Consumer behaviour | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2016.06.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011671962