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subject:"Strategisches Management"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~language:"eng"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Reputation von Unternehmen"
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Strategisches Management
Konsumentenverhalten
Corporate reputation
9
Firmenimage
9
Consumer behaviour
8
Brand image
5
Markenimage
5
Brand management
4
Markenführung
4
Corporate Social Responsibility
3
Corporate social responsibility
3
Brand architecture
2
China
2
Country image
2
Customer satisfaction
2
Designation of origin
2
Herkunftsbezeichnung
2
International marketing
2
Internationales Marketing
2
Kundenzufriedenheit
2
Markenarchitektur
2
Product image
2
Product-country image
2
Spain
2
Spanien
2
Viral marketing
2
Virales Marketing
2
Automotive
1
Behavioural intentions
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand awareness
1
Brand trust
1
Brand value chain
1
Broad-scope trust
1
Characteristics of information source
1
Communication
1
Company reputation
1
Company trustworthiness
1
Comparison
1
Confidence
1
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Undetermined
5
Free
1
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Article
8
Type of publication (narrower categories)
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Article in journal
8
Aufsatz in Zeitschrift
8
Language
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English
Author
All
Gorostidi-Martinez, Haritz
2
Xu, Weimin
2
Zhao, Xiaokang
2
Alvarado-Herrera, Alejandro
1
Anisimova, Tatiana
1
Cho, Heetae
1
Curras-Perez, Rafael
1
Dai, Wenbin
1
Hasudungan, Albert
1
Itani, Maher N.
1
Rai, Jaskirat Singh
1
Reich, Allen Z.
1
Saragih, Harriman Samuel
1
Vera, Jorge
1
Wu, Hung-che
1
Yousaf, Anish
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of retailing and consumer services
24
Journal of business research : JBR
18
Journal of business ethics : JOBE
16
Corporate reputation review : an international journal
14
The journal of brand management : an international journal
14
International journal of hospitality management
10
Psychology & marketing
10
Corporate communications : an international journal
7
International journal of contemporary hospitality management
7
International journal of retail & distribution management
7
Journal of marketing communications
7
Cogent business & management
6
Journal of travel and tourism marketing
6
European research studies
5
International journal of electronic marketing and retailing : IJEMR
5
International studies of management and organization
5
Journal of global marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality marketing & management
5
Marketing intelligence & planning
5
The journal of product & brand management
5
Corporate social responsibility and environmental management
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of industrial organization
4
Journal of financial services marketing : JFSM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international marketing
4
The journal of consumer marketing
4
Corporate reputation : managing opportunities and threats
3
Corporate reputation review
3
European journal of marketing : EJM
3
European retail research
3
Global aspects of reputation and strategic management
3
International journal of bank marketing
3
International journal of retail and distribution management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of Islamic marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
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ECONIS (ZBW)
8
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1
Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets
Curras-Perez, Rafael
;
Alvarado-Herrera, Alejandro
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2748-2764
Persistent link: https://www.econbiz.de/10014430283
Saved in:
2
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
3
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
4
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
5
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
6
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
7
The effects of customer satisfaction, perceived value, corporate image and service quality on behavioral intentions in gaming establishments
Wu, Hung-che
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
6
,
pp. 540-565
Persistent link: https://www.econbiz.de/10010495843
Saved in:
8
Evaluating the impact of corporate brand on consumer satisfaction
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 561-589
Persistent link: https://www.econbiz.de/10010127936
Saved in:
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