A review of Spanish consumers' product-country image of China
Year of publication: |
2017
|
---|---|
Authors: | Gorostidi-Martinez, Haritz ; Xu, Weimin ; Zhao, Xiaokang |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 3, p. 589-615
|
Subject: | China | Spain | International marketing | Country image | Product image | Product-country image | Spanien | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation |
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