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subject:"Strategisches Management"
~isPartOf:"Competitive drivers for improving future business performance"
~isPartOf:"Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele"
~isPartOf:"Strategies and communications for innovations : an integrative management view for companies and networks"
~source:"econis"
~subject:"Consumer behaviour"
~type_genre:"Book section"
~type_genre:"Company information"
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Strategisches Management
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Competitive drivers for improving future business performance
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
Strategies and communications for innovations : an integrative management view for companies and networks
Measuring and managing brands
6
Using influencer marketing as a digital business strategy
5
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
4
Sensory marketing : research on the sensuality of products
4
Strategic market creation : a new perspective on marketing and innovation management
4
Cracking the code : leveraging consumer psychology to drive profitability
3
Enhancing customer engagement through location-based marketing
3
Marketing im gesellschaftlichen Dialog
3
Scenarios in marketing : from vision to decision
3
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
3
Advances in services marketing
2
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
2
Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
2
Customer relationship management in electronic markets
2
Digital marketing strategies and models for competitive business
2
Fashion branding and communication : core strategies of European luxury brands
2
Green advertising and the reluctant consumer
2
Handbook of brand relationships
2
Handbook of research on customer engagement
2
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
Marketing strategy organization and implementation
2
Marketing strategy processes and tools
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Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
New world marketing
2
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
2
Strategic corporate communication in the digital age
2
Strategy and communication for innovation
2
Sustainable marketing, branding, and reputation management : strategies for a greener future
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
The globalisation of Chinese business : implications for multinational investors
2
The silver market phenomenon : marketing and innovation in the aging society
2
Theory of constraints handbook
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applied economics, business and development
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ECONIS (ZBW)
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Marketing-mix metamorphosis and new trusted business practices
Rodrigues, Dário de Oliveira
- In:
Competitive drivers for improving future business …
,
(pp. 46-66)
.
2021
Persistent link: https://www.econbiz.de/10012533240
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2
Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
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3
Strategic planning for communication of innovation : crowdsourcing as social capital
Ferguson, Sherry Devereaux
- In:
Strategies and communications for innovations : an …
,
(pp. 229-242)
.
2011
Persistent link: https://www.econbiz.de/10008987454
Saved in:
4
The linkage between strategy and communication for innovation
Pfeffermann, Nicole
;
Hülsmann, Michael
- In:
Strategies and communications for innovations : an …
,
(pp. 185-192)
.
2011
Persistent link: https://www.econbiz.de/10008987465
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5
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
Saved in:
6
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
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