Strategic planning for communication of innovation : crowdsourcing as social capital
Year of publication: |
2011
|
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Authors: | Ferguson, Sherry Devereaux |
Published in: |
Strategies and communications for innovations : an integrative management view for companies and networks. - Berlin : Springer, ISBN 978-3-642-17222-9. - 2011, p. 229-242
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Subject: | Innovation | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Crowdsourcing |
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