//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Strategisches Management"
~isPartOf:"Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele"
~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingkonzeption"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Strategisches Management
Marketing management
77
Marketingmanagement
77
Marketing
34
Theorie
34
Theory
34
Deutschland
24
Germany
24
Marketingtheorie
13
Firm performance
11
Unternehmenserfolg
11
Marketing theory
10
Strategic management
10
Business start-up
8
Corporate planning
8
Entrepreneurship
8
Entrepreneurship approach
8
KMU
8
SME
8
Unternehmensgründung
8
Unternehmensplanung
8
Betriebswirtschaftslehre
6
Business economics
6
Entrepreneurial orientation
6
Lehrbuch
5
Advertising
4
Advertising effects
4
Consumer behaviour
4
Innovation
4
International marketing
4
Internationales Marketing
4
Kommunikation
4
Kommunikationsstrategie
4
Konsumentenverhalten
4
Market orientation
4
Marketingstrategie
4
Preismanagement
4
Pricing strategy
4
Public relations
4
Werbewirkung
4
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Book / Working Paper
10
Article
5
Type of publication (narrower categories)
All
Lehrbuch
9
Textbook
8
Article in journal
5
Aufsatz in Zeitschrift
5
Bibliografie enthalten
3
Bibliography included
3
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
German
9
English
6
Author
All
Kuß, Alfred
4
Tomczak, Torsten
4
Homburg, Christian
3
Gilmore, Audrey
2
Krohmer, Harley
2
Beliaeva, Tatiana
1
Emrich, Christin
1
Gafforova, Elena
1
Jing, Li
1
Kraus, Sascha
1
Lee, Yan Yin
1
Miles, Morgan
1
Mohammad Falahat
1
O'Dwyer, Michele
1
Reinecke, Sven
1
Sabel, Hermann
1
Skiera, Bernd
1
Song, Lin
1
Soto-Acosta, Pedro
1
Soukhoroukova, Arina
1
Spann, Martin
1
Thurasamy Ramayah
1
Wales, William
1
Weiser, Christoph
1
Širokova, Galina V.
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
International entrepreneurship and management journal
Lehrbuch
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
19
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
Journal of business case studies
3
more ...
less ...
Source
All
ECONIS (ZBW)
15
Showing
1
-
10
of
15
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entrepreneurial, market, learning and networking orientations as determinants of business capability and international performance : the contingent role of government support
Mohammad Falahat
;
Lee, Yan Yin
;
Soto-Acosta, Pedro
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10012703300
Saved in:
2
Benefiting from economic crisis? : strategic orientation effects, trade-offs, and configurations with resource availability on SME performance
Beliaeva, Tatiana
;
Širokova, Galina V.
;
Wales, William
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
1
,
pp. 165-194
Persistent link: https://www.econbiz.de/10012226412
Saved in:
3
Strategic marketing : market-oriented corporate and business unit planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
-
2018
Persistent link: https://www.econbiz.de/10011647946
Saved in:
4
Strategic orientation and performance of new ventures : empirical studies based on entrepreneurial activities in China
Song, Lin
;
Jing, Li
- In:
International entrepreneurship and management journal
13
(
2017
)
4
,
pp. 989-1012
Persistent link: https://www.econbiz.de/10011950575
Saved in:
5
Interkulturelles Marketing-Management : Erfolgsstrategien - Konzepte - Analysen
Emrich, Christin
-
2014
-
3., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010212220
Saved in:
6
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
7
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2012
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009514999
Saved in:
8
Special issue: Strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009718145
Saved in:
9
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
;
Krohmer, Harley
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014012209
Saved in:
10
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->