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subject:"Strategisches Management"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of strategic marketing"
~person:"Garcia, Teresa"
~subject:"Competitive advantage"
~type_genre:"Article in journal"
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Competitive reaction to the introduction of a new product : an exploratory market signalling study
Otero-Neira, Carmen
;
Varela, José
;
Garcia, Teresa
- In:
Journal of strategic marketing
18
(
2010
)
5
,
pp. 379-394
Persistent link: https://www.econbiz.de/10008698541
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