Competitive reaction to the introduction of a new product : an exploratory market signalling study
Carmen Otero-Neira, José Varela and Teresa Garcia
| Year of publication: |
2010
|
|---|---|
| Authors: | Otero-Neira, Carmen ; Varela, José ; Garcia, Teresa |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 5, p. 379-394
|
| Subject: | Produktentwicklung | New product development | Signalling | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008698541