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subject:"Strategisches Management"
~person:"Andreasen, Alan R."
~person:"Drees, Norbert"
~person:"Narang, Shanker"
~person:"Weiser, Christoph"
~source:"econis"
~subject:"Marketing management"
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Search: subject_exact:"Marketingkonzeption"
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Strategisches Management
Marketing management
Marketingmanagement
35
Marketing
20
Deutschland
13
Germany
12
Strategic management
9
Consumer behaviour
5
Konsumentenverhalten
5
Theorie
5
Theory
5
Competition
4
Distribution channel
4
Nonprofit marketing
4
Nonprofit organization
4
Nonprofit-Marketing
4
Nonprofit-Organisation
4
Vertriebsweg
4
Wettbewerb
4
Nonprofit management control
3
Nonprofit-Controlling
3
Online-Marketing
3
Target group
3
Zielgruppe
3
Advertising planning
2
Nonprofit-Bereich
2
Soziomarketing
2
Werbeplanung
2
Airline
1
Alter
1
Arzneimittel
1
Arzneimittelmarkt
1
Ausländer
1
Automotive industry
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Branche
1
Brand
1
Brand management
1
Business economics
1
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Online availability
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Undetermined
1
Type of publication
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Book / Working Paper
33
Article
2
Type of publication (narrower categories)
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Collection of articles of several authors
16
Graue Literatur
16
Non-commercial literature
16
Sammelwerk
16
Aufsatzsammlung
3
Lehrbuch
3
Textbook
3
Article in journal
2
Aufsatz in Zeitschrift
2
Bibliografie enthalten
1
Bibliography included
1
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1
Hochschulschrift
1
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Language
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German
24
English
11
Author
All
Andreasen, Alan R.
Drees, Norbert
Narang, Shanker
Weiser, Christoph
Kotler, Philip
88
Bruhn, Manfred
82
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Kitchen, Philip J.
28
Albers, Sönke
27
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
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Institution
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Fachhochschule Erfurt / Fachbereich Wirtschaftswissenschaft
1
Published in...
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Erfurter Hefte zum angewandten Marketing
17
Gabler Edition Wissenschaft
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Lehrbuch
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Zeitschrift für Betriebswirtschaft / Ergänzungsheft : ZfB
1
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ECONIS (ZBW)
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Produktpolitik: Verpackung
Kraus, David
-
2017
Persistent link: https://www.econbiz.de/10013424818
Saved in:
2
Branchenspezifisches Marketing
Selbach, Markus
;
Klenke, Kristin
-
2016
Persistent link: https://www.econbiz.de/10013424816
Saved in:
3
Crowdsourcing
Drees, Norbert
(
ed.
);
Janczikowsky, Sven
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10013424812
Saved in:
4
Zielgruppenmarketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472951
Saved in:
5
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472953
Saved in:
6
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
Saved in:
7
Kommunikationspolitik
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010211001
Saved in:
8
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011497597
Saved in:
9
Strategic marketing : planning and implementation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521528
Saved in:
10
Management strategies and innovation
Narang, Shanker
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10011521531
Saved in:
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