Strategic marketing : planning and implementation
Year of publication: |
[2012]
|
---|---|
Other Persons: | Narang, Shanker (ed.) |
Publisher: |
London, UK : Koros Press Limited |
Subject: | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] |
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A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil, (2015)
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Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan, (2015)
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Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin, (2015)
- More ...
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Encyclopaedia of strategic marketing management : planning, implementation and control
Narang, Shanker, (2012)
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Information technology and marketing management
Narang, Shanker, (2012)
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Knowledge based marketing in twenty first century
Narang, Shanker, (2012)
- More ...