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subject:"Strategisches Management"
~person:"Andreasen, Alan R."
~person:"Narang, Shanker"
~person:"Weiser, Christoph"
~source:"econis"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Andreasen, Alan R.
Narang, Shanker
Weiser, Christoph
Vrontis, Demetris
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Kumar, V.
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O'Cass, Aron
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Melewar, T. C.
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Balmer, John M. T.
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Morgan, Neil A.
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Calantone, Roger J.
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Gilmore, Audrey
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Pitt, Leyland F.
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Yan, Ruiliang
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Homburg, Christian
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Lindgreen, Adam
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Thrassou, Alkis
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Sheth, Jagdish N.
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Varadarajan, Rajan
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Ko, Eunju
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
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