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subject:"Strategisches Management"
~person:"Walters, David"
~type_genre:"Arbeitspapier"
~type_genre:"Book section"
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Search: subject_exact:"Wertorientiertes Management"
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Strategisches Management
Shareholder Value
5
Shareholder value
5
Decision
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Logistics
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Logistik
2
Marketing management
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Marketingmanagement
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Walters, David
Iwasaki, Takuya
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Shuto, Akinobu
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Dillerup, Ralf
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Dirmhirn, Markus
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Halliday, Michael
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Ponssard, Jean-Pierre
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Porter, Michael E.
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Wimmer, Konrad
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Altenburger, Reinhard
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Brandner, Günter
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Bruhn, Manfred
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Böhl, Susan
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Conlon, Christopher
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Günther, Thomas
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Hammer, Richard M.
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Hinterhuber, Hans H.
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Macquarie University / Department of Economics
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Macquarie economics research papers
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ECONIS (ZBW)
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000601825
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David
;
Halliday, Michael
-
1995
Persistent link: https://www.econbiz.de/10000920697
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