The role of marketing in creating shareholder value : implications for strategy decisions
David Walters and Michael Halliday
| Year of publication: |
1995
|
|---|---|
| Authors: | Walters, David ; Halliday, Michael |
| Publisher: |
Sydney : Macquarie Univ., Dep. of Economics |
| Subject: | Shareholder Value | Shareholder value | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Extent: | 15 S |
|---|---|
| Series: | Macquarie economics research papers. - Sydney, ISSN 1833-5020, ZDB-ID 2240179-9. - Vol. 12/95 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| ISBN: | 1-86408-126-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000601825