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subject:"Success factor"
~isPartOf:"International journal of electronic business"
~isPartOf:"Journal of business economics : JBE"
~subject:"Marketing management"
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Search: subject_exact:"Beziehungsmarketing"
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Success factor
Marketing management
Beziehungsmarketing
57
Relationship marketing
57
Theorie
17
Theory
17
Consumer behaviour
15
Konsumentenverhalten
15
Customer satisfaction
11
Kundenzufriedenheit
11
E-commerce
8
Electronic Commerce
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Dienstleistungsqualität
7
Service quality
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6
Erfolgsfaktor
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Customer integration
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5
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3
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Innovation management
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Innovationsmanagement
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Mobile communications
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3
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German
9
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2
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Huber, Frank
2
Alt, Rainer
1
Bauer, Hans H.
1
Betz, Jürgen
1
Bruhn, Manfred
1
Haas, Alexander
1
Herrmann, Andreas
1
Homburg, Christian
1
Huang, Yu-An
1
Krafft, Manfred
1
Kraus, Florian
1
Lin, Chad
1
Lingenfelder, Michael
1
Peng, Jianping
1
Piller, Frank T.
1
Puschmann, Thomas
1
Quan, Jing
1
Reinartz, Werner J.
1
Schoder, Detlef
1
Stock, Ruth
1
Wang, Wendy
1
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1
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1
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International journal of electronic business
Journal of business economics : JBE
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of business research : JBR
45
The journal of business & industrial marketing
33
Journal of strategic marketing
31
SpringerLink / Bücher
31
Journal of retailing and consumer services
24
International journal of electronic customer relationship management : IJECRM
18
Journal of the Academy of Marketing Science
18
European journal of marketing : EJM
17
Business horizons
15
Cogent business & management
12
Gabler Edition Wissenschaft
12
Journal of marketing
12
Journal of retailing
12
Springer eBook Collection / Business and Economics
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of marketing management : MM
11
Europäische Hochschulschriften / 5
10
Harvard-Business-Manager : das Wissen der Besten
10
The journal of product & brand management
10
The service industries journal
10
International journal of hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Asia Pacific journal of marketing and logistics
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
Marketing intelligence & planning
8
The marketing review
8
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing letters : a journal of research in marketing
7
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
7
Springer eBook Collection
7
The journal of brand management : an international journal
7
International journal of contemporary hospitality management
6
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ECONIS (ZBW)
11
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1
Ist Marktorientierung ansteckend? : der Transfer der Marktorientierung über Hierarchieebenen ; eine empirische Mehrebenenuntersuchung
Kraus, Florian
;
Lingenfelder, Michael
;
Wieseke, Jan
- In:
Journal of business economics : JBE
80
(
2010
)
4
,
pp. 383-416
Persistent link: https://www.econbiz.de/10003956288
Saved in:
2
Kann zu viel Kundenorientierung nachteilig sein? : eine Analyse der Wirkung der Kundenorientierung von Verkäufern auf die Kaufentscheidung
Haas, Alexander
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 7-30
Persistent link: https://www.econbiz.de/10003794245
Saved in:
3
An integrated framework for managing eCRM evaluation process
Lin, Chad
;
Huang, Yu-An
- In:
International journal of electronic business
5
(
2007
)
4
,
pp. 340-359
Persistent link: https://www.econbiz.de/10003549479
Saved in:
4
A case study on a project failure in a Chinese private trading company from a technological frame perspective
Wang, Wendy
;
Peng, Jianping
;
Quan, Jing
- In:
International journal of electronic business
5
(
2007
)
5
,
pp. 548-558
Persistent link: https://www.econbiz.de/10003587026
Saved in:
5
Erfolgsfaktoren im customer relationship Management
Alt, Rainer
;
Puschmann, Thomas
;
Österle, Hubert
- In:
Journal of business economics : JBE
75
(
2005
)
2
,
pp. 185-208
Persistent link: https://www.econbiz.de/10002625352
Saved in:
6
Überprüfung des Zusammenhangs von Kundenbindungsdauer und Kundenertragswert
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of business economics : JBE
71
(
2001
)
11
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10001630612
Saved in:
7
Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : eine dyadische Analyse
Homburg, Christian
;
Stock, Ruth
- In:
Journal of business economics : JBE
71
(
2001
)
7
,
pp. 789-806
Persistent link: https://www.econbiz.de/10001595962
Saved in:
8
Kundenerwartungen - theoretische Grundlagen, Messung und Managementkonzept
Bruhn, Manfred
- In:
Journal of business economics : JBE
70
(
2000
)
9
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10001508999
Saved in:
9
Determinanten des Erfolgs von quality function deployment-Projekten
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
70
(
2000
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10001440440
Saved in:
10
Mass customization und electronic commerce : eine empirische Einschätzung zur Umsetzung in deutschen Unternehmen
Piller, Frank T.
;
Schoder, Detlef
- In:
Journal of business economics : JBE
69
(
1999
)
10
,
pp. 1111-1136
Persistent link: https://www.econbiz.de/10001418816
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