An integrated framework for managing eCRM evaluation process
Year of publication: |
2007
|
---|---|
Authors: | Lin, Chad ; Huang, Yu-An |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 5.2007, 4, p. 340-359
|
Subject: | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Management-Informationssystem | Management information system | Erfolgsfaktor | Success factor | Bewertung | Evaluation |
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