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subject:"Supplier relationship management"
~language:"eng"
~subject:"Brand"
~type_genre:"Thesis"
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Search: subject_exact:"Brand strategy"
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Supplier relationship management
Brand
Brand management
89
Markenführung
89
Markenpolitik
23
Consumer behaviour
22
Konsumentenverhalten
22
Markenartikel
16
Brand image
14
Markenimage
14
Theorie
11
Theory
11
Deutschland
9
Germany
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
8
Social web
8
Markenwert
7
Verbraucherverhalten
7
Advertising effects
6
Corporate reputation
6
Internationales Marketing
6
Werbewirkung
6
Brand equity
5
Einzelhandel
5
Firmenimage
5
International marketing
5
Internet marketing
5
Marketing
5
Marketing theory
5
Marketingmanagement
5
Marketingtheorie
5
Online-Marketing
5
Retail trade
5
Experiment
4
Handelsmarke
4
Schweden
4
Schweiz
4
Strategisches Management
4
Sweden
4
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5
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Book / Working Paper
18
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Thesis
Article in journal
3,617
Aufsatz in Zeitschrift
3,617
Aufsatz im Buch
308
Book section
308
Graue Literatur
101
Non-commercial literature
101
Arbeitspapier
85
Working Paper
85
Conference paper
52
Konferenzbeitrag
52
Collection of articles of several authors
50
Sammelwerk
50
Reprint
36
Hochschulschrift
30
Aufsatzsammlung
26
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19
Fallstudie
19
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9
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7
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7
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5
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4
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4
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3
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3
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3
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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Language
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English
German
67
French
2
Author
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Silberhorn, Nadja
2
Antorini, Yun Mi
1
Aspara, Jaakko
1
Ataman, M. Berk
1
Behrens, Stefan Henrik
1
Bertilsson, Jon
1
First, Ivana
1
Fournier, Susan
1
Gaustad, Tarje
1
Hauge, Atle
1
Heine, Klaus
1
Hofmann, Julian
1
Liu, Jia
1
Nyffenegger, Bettina
1
Persson, Niklas
1
Qiao, Liang
1
Wiegandt, Philipp
1
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Published in...
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
2
Lund studies in economics and management
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Gabler Research
1
Geografiska regionstudier
1
PhD series / Copenhagen Business School
1
Series of dissertations
1
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ECONIS (ZBW)
18
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1
Antecedents and outcomes of consumer perceptions toward hedonic goods
Behrens, Stefan Henrik
-
2014
Persistent link: https://www.econbiz.de/10010390488
Saved in:
2
The identity of luxury brands
Heine, Klaus
-
2012
Persistent link: https://www.econbiz.de/10009532910
Saved in:
3
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008654412
Saved in:
4
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje
-
2015
Persistent link: https://www.econbiz.de/10011439157
Saved in:
5
Brand meaning and its creation in a cross-cultural context
First, Ivana
-
2009
Persistent link: https://www.econbiz.de/10003889161
Saved in:
6
Dedicated followers of fashion : an economic geographic analysis of the Swedish fashion industry
Hauge, Atle
-
2007
Persistent link: https://www.econbiz.de/10003650038
Saved in:
7
Essays on human brands and meta-analysis in marketing : [kumulative Dissertation]
Hofmann, Julian
-
2012
Persistent link: https://www.econbiz.de/10009736528
Saved in:
8
Tracing the drivers of B2B brand strength and value
Persson, Niklas
-
2010
Persistent link: https://www.econbiz.de/10003961599
Saved in:
9
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008661952
Saved in:
10
Consumer-brand relationships : how consumers perceive, evaluate, and relate to brands
Nyffenegger, Bettina
-
2010
Persistent link: https://www.econbiz.de/10008810942
Saved in:
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