The perils of self-brand connections : consumer response to changes in brand image
by Tarje Gaustad
| Year of publication: |
2015
|
|---|---|
| Authors: | Gaustad, Tarje |
| Publisher: |
Oslo : BI Norwegian Business School |
| Subject: | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Marketingmanagement | Marketing management | Norwegen | Norway |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 119 Seiten Illustrationen |
|---|---|
| Series: | Series of dissertations. - Oslo : BI Norwegian Business School, ISSN 1502-2099, ZDB-ID 2699596-7. - Vol. 2015,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, BI Handelshøyskolen Oslo, 2015 |
| ISBN: | 978-82-8247-099-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439157