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subject:"Supplier relationship management"
~language:"eng"
~subject:"Marketingtheorie"
~type_genre:"Thesis"
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Supplier relationship management
Marketingtheorie
Brand management
89
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89
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23
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22
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22
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16
Markenartikel
16
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14
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11
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11
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9
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9
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8
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Antorini, Yun Mi
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Heine, Klaus
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Henkel, Stefanie
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Loef, Joost
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Lund studies in economics and management
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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The identity of luxury brands
Heine, Klaus
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2012
Persistent link: https://www.econbiz.de/10009532910
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2
Tracing the drivers of B2B brand strength and value
Persson, Niklas
-
2010
Persistent link: https://www.econbiz.de/10003961599
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3
The impact of public brands on the development of trust-based coorperations between public institutions
Henkel, Stefanie
-
2008
Persistent link: https://www.econbiz.de/10003755318
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4
Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations
Aspara, Jaakko
-
2007
Persistent link: https://www.econbiz.de/10003409558
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5
Brand community innovation : an intrinsic case study of the adult fans of Lego community
Antorini, Yun Mi
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003642773
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6
Three essays on consideration sets
Terech, Andres
-
2004
Persistent link: https://www.econbiz.de/10003946475
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7
Incongruity between ads and consumer expectations of advertising
Loef, Joost
-
2002
Persistent link: https://www.econbiz.de/10001701827
Saved in:
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