Emergence and translations of management interests in corporate branding in the Finnish pulp and paper corporations
Jaakko Aspara
| Year of publication: |
2007
|
|---|---|
| Authors: | Aspara, Jaakko |
| Publisher: |
Helsinki : Helsinki School of Economics |
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Management | Lieferantenmanagement | Supplier relationship management | Papierindustrie | Pulp and paper industry | Finnland | Finland | 2000 |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVI, 495 S. Ill., graph. Darst. |
|---|---|
| Series: | Acta Universitatis Oeconomicae Helsingiensis / A. - Helsinki : Helsinki School of Economics and Business Administration, ISSN 1237-556X, ZDB-ID 2814502-1. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: Helsinki, School of Economics, Diss., 2007 |
| ISBN: | 978-952-488-096-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003409558