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subject:"Supplier relationship management"
~person:"Melewar, T. C."
~subject:"Marketingmanagement"
~type:"book"
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Supplier relationship management
Marketingmanagement
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Brand architecture
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Melewar, T. C.
Keller, Kevin Lane
11
Ahlert, Dieter
5
Bruhn, Manfred
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Burmann, Christoph
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Grunwald, Guido
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Pförtsch, Waldemar A.
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European journal of marketing : EJM
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
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2
Place brand management : strategic marketing of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
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