Place brand management : strategic marketing of cities, regions and nations
guest editors: Professor T.C. Melewar, Professor Charles Dennis and Professor Chiara Mauri
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Melewar, T. C. (ed.) ; Dennis, Charles (ed.) ; Mauri, Chiara (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | Markenführung | Brand management | Standortmarketing | Place marketing | Stadtmarketing | City marketing | Marketingmanagement | Marketing management |
| Extent: | Seite 129-264 Illustrationen |
|---|---|
| Series: | Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. volume 19, number 2 (2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 6 Beiträge |
| ISBN: | 978-1-78635-589-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598698