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subject:"Technology transfer"
~person:"Mishra, Sita"
~person:"Roy, Subhadip"
~subject:"Brazil"
~subject:"Konsumentenverhalten"
~type:"article"
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Technology transfer
Brazil
Konsumentenverhalten
India
51
Indien
49
Consumer behaviour
21
Advertising effects
13
Werbewirkung
13
Celebrity endorsement
10
Celebrity-Werbung
10
Brand management
6
Markenführung
6
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Qualitative research
5
Relationship marketing
5
Structural equation model
5
Strukturgleichungsmodell
5
Conceptual model
4
Fashion
4
Luxury goods
4
Luxusgüter
4
Mode
4
experimental design
4
Celebrity endorsements
3
Einzelhandel
3
Emotion
3
Experiment
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Qualitative Methode
3
Qualitative method
3
Retail trade
3
Social Web
3
Social web
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Women
3
purchase intention
3
Advertising
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English
21
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Mishra, Sita
Roy, Subhadip
Khare, Arpita
58
Chawla, Deepak
21
Jain, Varsha
13
Parayitam, Satyanarayana
12
Sondhi, Neena
10
Prashar, Sanjeev
9
Katrak, Homi
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Das, Gopal
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Kathuria, Vinish
7
Punyatoya, Plavini
7
Soni, Pavleen
7
Datta, Saroj Kumar
6
Deb, Madhurima
6
Gupta, Shruti
6
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Pandey, Shweta
6
Parsad, Chandan
6
Singh, Ramendra
6
Thomas, Sujo
6
Agarwal, Reeti
5
Almugari, Fatehi
5
Dwivedi, Yogesh Kumar
5
Farhan, Mohd
5
Gupta, Ashish
5
Gupta, Nitin
5
Humphrey, John
5
Khan, Bilal Mustafa
5
Khare, Anshuman
5
Kim, Youn-kyung
5
Kiran, Ravi
5
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International journal of business innovation and research
3
International journal of Indian culture and business management
2
Asia-Pacific journal of business administration
1
International journal of electronic finance : IJEF
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Theoretical economics letters
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
21
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21
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1
Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior
Mishra, Sita
;
Jain, Sheetal
;
Pandey, Ritesh
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10013555423
Saved in:
2
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
3
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
Saved in:
4
Is India ready for e-mobility? : an exploratory study to understand e-vehicles purchase intention
Mishra, Sita
;
Malhotra, Gunjan
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 376-391
Persistent link: https://www.econbiz.de/10012005459
Saved in:
5
Understanding consumer behaviour towards toxic chemical-free cosmetics using Schwartz values : a study from India
Mishra, Sita
- In:
International journal of Indian culture and business …
17
(
2018
)
2
,
pp. 185-201
Persistent link: https://www.econbiz.de/10011960175
Saved in:
6
Effect of value perceptions on luxury purchase intentions : an Indian market perspective
Jain, Sheetal
;
Mishra, Sita
- In:
The international review of retail, distribution and …
28
(
2018
)
4
,
pp. 414-435
Persistent link: https://www.econbiz.de/10011962067
Saved in:
7
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
8
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
9
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
Saved in:
10
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
Saved in:
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