Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Year of publication: |
2022
|
---|---|
Authors: | Roy, Subhadip ; Attri, Rekha |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 92.2022, p. 1-12
|
Subject: | Cognitive style | Experimental design | India | Physimorphic logo | Processing fluency | Visit intention | Tourismusmarketing | Tourism marketing | Indien | Destinationsmanagement | Destination management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Urlaubsverhalten | Holiday behaviour | Experiment |
-
Exploring visit intention to India among Southeast Asian solo female travelers
Nguyen Dang Thuan An, (2022)
-
Li, Fangxuan, (2023)
-
Message framing and regulatory focus effects on destination image formation
Zhang, Meng, (2018)
- More ...
-
An assessment of advertising effectiveness of Indian banks using Koyck model
Mulchandani, Ketan, (2019)
-
Measuring public sector oil marketing companies' brand awareness
Attri, Rekha, (2011)
-
The brand value of FM channels in indore : a comparative analysis
Attri, Rekha, (2013)
- More ...