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subject:"Telecommunications industry"
~subject:"Mobilkommunikation"
~type:"article"
~type_genre:"Fallstudie"
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Telecommunications industry
Mobilkommunikation
Mobile phone
36
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7
New product development
5
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Apple Computer Inc.
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Izosimov, Alexander V.
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Nasır, Süphan
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Harvard-Business-Manager : das Wissen der Besten
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Managing dynamic technology-oriented businesses : high tech organizations and workplaces
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Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie
;
Wos, Anna
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 27-34)
.
2017
Persistent link: https://www.econbiz.de/10011537858
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2
Making a rod for one's own back : employee bargaining for smartphones in a Telco's R&D department
Russell, Christopher
- In:
Managing dynamic technology-oriented businesses : high …
,
(pp. 103-118)
.
2012
Persistent link: https://www.econbiz.de/10009688558
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3
Optimizing market segmentation for a global mobile phone provider for both targeting and insight
O'Regan, Marc
;
Ashok, Kalidas
;
Maksimova, Olga
; …
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 571-577
Persistent link: https://www.econbiz.de/10009502016
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4
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
- In:
Handbook of research on mobile marketing management
,
(pp. 158-172)
.
2010
Persistent link: https://www.econbiz.de/10003919359
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5
So managen sie Hyperwachstum
Izosimov, Alexander V.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
9
,
pp. 74-84
Persistent link: https://www.econbiz.de/10003744601
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6
Managing hypergrowth
Izosimov, Alexander V.
- In:
Harvard business review : HBR
86
(
2008
)
4
,
pp. 121-127
Persistent link: https://www.econbiz.de/10003668033
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7
One : Yesss! To discounts in the mobile phone market
Stolla, Cornelia
;
Pillinger, Jürgen
- In:
Strategic innovation : building new growth businesses
,
(pp. 80-90)
.
2008
Persistent link: https://www.econbiz.de/10009235791
Saved in:
8
A forecast combination methodology for demand forecasting
May, J. Gaylord
;
Sulek, Joanne M.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 277-287
Persistent link: https://www.econbiz.de/10003751412
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