Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Year of publication: |
[2017]
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Authors: | Yang, Sophie ; Wos, Anna |
Published in: |
Services marketing cases in emerging markets : an asian perspective. - [Cham, Switzerland] : Springer, ISBN 978-3-319-32968-0. - 2017, p. 27-34
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Subject: | Markenführung | Brand management | Kundenintegration | Customer integration | Social Web | Social web | Telekommunikationssektor | Telecommunications industry | Mobiltelefon | Mobile phone | China |
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