//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Television advertising"
~accessRights:"restricted"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Sports"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Television advertising
Sports
Advertising effects
4
Werbewirkung
4
Consumer behaviour
3
Konsumentenverhalten
3
Sportmarketing
3
Sports marketing
3
Advertising
2
Athletes
2
Celebrity endorsement
2
Celebrity-Werbung
2
Emotion
2
Internet marketing
2
Online-Marketing
2
Sport
2
Sportler
2
Werbung
2
Brand image
1
Brand management
1
Brasilien
1
Brazil
1
Fernsehwerbung
1
Gesundheitsvorsorge
1
Markenführung
1
Markenimage
1
Preventive care
1
Professional sports
1
Profisport
1
Social Marketing
1
Social marketing
1
Sport event
1
Sportveranstaltung
1
Super Bowl commercials
1
TV commercial length
1
ad likeability
1
celebrity athlete
1
consumers sports involvement
1
controversial advertising
1
digital engagement
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Behnoosh, Shima
1
Breuer, Christoph
1
Dickson, Geoff
1
Felbert, Aaron von
1
Loveland, Karen Ann
1
Pearson, Michael N.
1
Smith, Katherine Taken
1
Smith, L. Murphy
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising research
10
International journal of advertising : the review of marketing communications
7
Journal of marketing communications
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
International journal of sports marketing & sponsorship
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business research : JBR
4
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Quantitative marketing and economics : QME
3
Asia Pacific journal of marketing and logistics
2
International journal of consumer studies
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sport management review
2
Sport, Business and Management : an international journal ; SBM
2
SpringerLink / Bücher
2
Working paper / National Bureau of Economic Research, Inc.
2
Young consumers : insight and ideas for responsible marketers
2
American economic journal
1
Arts and the market
1
Business history review
1
Business horizons
1
Canadian journal of agricultural economics : CJAE
1
Decision
1
Discussion paper / Centre for Economic Policy Research
1
Eurasian business review
1
European Sport management quarterly : ESMQ
1
Food policy : economics planning and politics of food and agriculture
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
INFORMS journal on applied analytics
1
Information economics and policy : IEP
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital engagement with Super Bowl commercials : analysing likeability, length, and mood
Loveland, Karen Ann
;
Smith, Katherine Taken
;
Smith, L. …
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 275-289
Persistent link: https://www.econbiz.de/10014311030
Saved in:
2
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
3
The impact of endorsement on a sport-based social marketing campaign
Behnoosh, Shima
;
Pearson, Michael N.
;
Dickson, Geoff
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 478-500
Persistent link: https://www.econbiz.de/10011989740
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->