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subject:"Television advertising"
~institution:"Avrim Lazar and Associates"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Experiment"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Experiment
Advertising effects
20
Werbewirkung
20
Advertising
9
Werbung
9
Deutschland
8
Germany
7
Consumer behaviour
4
Konsumentenverhalten
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Werbepsychologie
4
Brand management
3
Erfolgsfaktor
3
Markenführung
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Markenimage
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Markenpolitik
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Success factor
3
Verbraucherverhalten
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Advertising industry
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Advertising planning
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Architecture
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Architektur
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Assoziationspsychologie
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Construal level theory
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Framing-Effekt
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GWA Effie-Award
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Internet marketing
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Marketing theory
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Marketingtheorie
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Nonprofit marketing
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Nonprofit-Marketing
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Online-Marketing
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Psychology of advertising
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Soziomarketing
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Wahrnehmung
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Werbeerfolg
2
Werbekampagne
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Werbeplanung
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Werbewirtschaft
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Wirtschaftstheorie
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Fantapié Altobelli, Claudia
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Kramer, Robert
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Lazar, Avrim
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Avrim Lazar and Associates
Springer Fachmedien Wiesbaden
National Bureau of Economic Research
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Helmut-Schmidt-Universität
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ECONIS (ZBW)
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Vergleichende Werbung für die Positionierung neuer Marken : Untersuchung der Werbewirkung mittels Strukturgleichungsanalyse
Kramer, Robert
-
2017
Persistent link: https://www.econbiz.de/10011570378
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Attitudes of Canadians toward advertising on television. Prep
Lazar, Avrim
(
contributor
)
-
1978
Persistent link: https://www.econbiz.de/10014412934
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