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subject:"Television advertising"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Werbewirkung"
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Television advertising
Advertising effects
Werbewirkung
Product Placement
5
Product placement
5
Brand management
2
Fernsehwerbung
2
Markenführung
2
brand strategy
2
product placement
2
Advertising
1
Advertising regulation
1
Brand image
1
Business ethics
1
Communication media
1
Computerspiel
1
Emotion
1
Fernsehprogramm
1
Großbritannien
1
Internet marketing
1
Kommunikationsmedien
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Netherlands
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Niederlande
1
Online-Marketing
1
Social Web
1
Social web
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Television programme
1
United Kingdom
1
Unternehmensethik
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Video game
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Website
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Werbebeschränkung
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Werbung
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advertising
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branded entertainment
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social media
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Schweidel, David A.
2
Cauberghe, Verolien
1
Dahl, Stephan
1
Eagle, Lynne C.
1
Enke, Margit
1
Fossen, Beth L.
1
Foutz, Natasha Zhang
1
Kazakova, Snezhanka
1
Leischnig, Alexander
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Morey, Yvette
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Rathmann, Peggy
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Tanner, Robin J.
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Thijs, Dieter
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the quarterly review of marketing communications
25
Journal of promotion management : JPM
17
Journal of advertising : official publication of the American Academy of Advertising
16
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of advertising research
9
Journal of marketing communications
8
Journal of promotion management : innovations in planning and applied research
6
European journal of marketing : EJM
5
The journal of product & brand management
4
Journal of current issues and research in advertising : JCIRA
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Research
3
The journal of brand management : an international journal
3
The marketing review
3
Advertising in new formats and media : current research and implications for marketers
2
Breaking new ground in theory and practice
2
Business horizons
2
Cutting edge international research
2
Engaging consumers through branded entertainment and convergent media
2
Gabler Edition Wissenschaft
2
Innovatives Markenmanagement
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of current issues and research in advertising
2
Journal of electronic commerce research : JECR
2
Journal of media business studies
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Medienmanagement und E-Business
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
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1
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
2
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
3
Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
Saved in:
4
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
5
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
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