Synergy or interference : the effect of product placement on commercial break audience decline
Year of publication: |
2014
|
---|---|
Authors: | Schweidel, David A. ; Foutz, Natasha Zhang ; Tanner, Robin J. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 6, p. 763-780
|
Subject: | product placement | advertising | brand strategy | Product Placement | Product placement | Werbewirkung | Advertising effects | Markenführung | Brand management | Fernsehwerbung | Television advertising | Niederlande | Netherlands | Marketingmanagement | Marketing management | Werbung | Advertising |
-
Owen, Laura J., (2013)
-
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon, (2013)
-
Disclosing brand placement to young children
Pauw, Pieter de, (2018)
- More ...
-
Tanner, Robin J., (2009)
-
Catching nonconscious goals in the act of decision making
Carlson, Kurt A., (2014)
-
Conservative when crowded : social crowding and consumer choice
Maeng, Ahreum, (2013)
- More ...