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subject:"Television advertising"
~isPartOf:"Journal of advertising"
~isPartOf:"Research"
~isPartOf:"Tourism management : research, policies, practice"
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Television advertising
Deutschland
Product Placement
9
Product placement
9
Werbewirkung
5
Advertising effects
4
Fernsehprogramm
3
Fernsehwerbung
3
Television programme
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Advertising
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Daimler AG
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Film
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India
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Kind, Urs
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Neale, Michael
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Nicolau, Juan Luis
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Pandelaere, Mario
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Journal of advertising
Research
Tourism management : research, policies, practice
International journal of advertising : the quarterly review of marketing communications
6
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Journal of advertising research
3
Beiträge zur Analyse und Entwicklung der Medien
2
Innovatives Markenmanagement
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Medienmanagement und E-Business
2
SpringerLink / Bücher
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CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion papers / UCL, Département des Sciences Economiques
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Engaging consumers through branded entertainment and convergent media
1
Europäische Hochschulschriften / 2
1
Europäische Hochschulschriften / 30
1
Hamburger Schriften zum Medien-, Urheber- und Telekommunikationsrecht
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Jahrbuch für Fremdenverkehr : Publikation des Deutschen Wirtschaftswissenschaftlichen Instituts für Fremdenverkehr e.V. and der Universität Münche (dwif e.V.)
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Journal of business research : JBR
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
1
Kommunikation & Recht : K & R ; Betriebs-Berater für Medien, Telekommunikation, Multimedia
1
Management-Konzepte für kleine und mittlere Unternehmen : mit 17 Tabellen
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Routledge studies in marketing
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Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
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ECONIS (ZBW)
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1
Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
3
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
4
Online Video als Branded Entertainment in Deutschland : Geschäftsmodelle für die Produktion und Messbarkeit der Nutzereinstellung
Kind, Urs
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011866871
Saved in:
5
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
Saved in:
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