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subject:"Television advertising"
~person:"Bellman, Steven"
~person:"Garcia-Duque, Jorge"
~subject:"Marketingmanagement"
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Television advertising
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Bellman, Steven
Garcia-Duque, Jorge
Pelsmacker, Patrick de
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E-business and telecommunications : 4th international conference ; revised selected papers
1
Journal of advertising
1
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ECONIS (ZBW)
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Product placement and integrated marketing communications effects on an informational TV program
Corkindale, David
;
Neale, Michael
;
Bellman, Steven
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10014233765
Saved in:
2
The MiSPOT system : personalized publicity and marketing over interactive digital TV
López-Nores, Martin
;
Pazos-Arias, José Juan
; …
- In:
E-business and telecommunications : 4th international …
,
(pp. 315-327)
.
2008
Persistent link: https://www.econbiz.de/10003804255
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