The MiSPOT system : personalized publicity and marketing over interactive digital TV
Year of publication: |
2008
|
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Authors: | López-Nores, Martin ; Pazos-Arias, José Juan ; Blanco-Fernández, Yolanda ; Garcia-Duque, Jorge ; Tubio-Pardavila, Ricardo |
Published in: |
E-business and telecommunications : 4th international conference ; revised selected papers. - Berlin : Springer, ISBN 978-3-540-88652-5. - 2008, p. 315-327
|
Subject: | Digitaler Rundfunk | Digital broadcast | Fernsehwerbung | Television advertising | Product Placement | Product placement | Theorie | Theory |
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